While doing some research on inspiration, I watched an interesting TED talk that has me attempting to answer the question of “Why?” for my own small video game business.
If you have the time, follow the link above, then come back. I’ll wait.
So I have spent a bit of time digesting the examples provided by Mr. Sinek in his talk, and I believe that there’s a lot of truth in those 18 minutes. One of the examples used in the presentation was about Apple. It’s the one that rang true with me personally; I’ve seen people join the Apple movement. In fact, I guess I’m a member of that culture myself. After all, I have an iPhone in my pocket, and not even Google has been able to pry me away.
Here’s the way Apple thinks and communicates, wrapped up in a diagram (basically the same one from the talk).
They inspire their fanbase and employees in a much better way than the big companies for whom I’ve worked (I would challenge Electronic Arts’ leadership to start thinking this way). I can’t stress enough that it’s about more than “what” we do or “how” we do it, it goes down to what can inspire everyone that makes or consumes the products. To do that effectively, the “Why?” must be answered and it must be a better answer than “We want to make dumptrucks full of cash.”
It has me working to find the right way to communicate the answers to my own “Why?” for my one-man game company. I have an intuitive understanding of why I do it, but it could do with being a concrete and well-defined answer. When I’ve figured out the proper wording for my own mission statement/creative vision, I’ll make another post about it.